Lampfront Get a free site review

Lampfront · Web design studio · Charleston, SC

Be the lit window on the street.

I set up Google profiles and build websites for Charleston trades, salons, clinics and restaurants. Your phone, hours and services go where customers look, and I keep them current each month.

Pilot pricing for my first 3 clients: $500.

Three concept sites for fictional businesses. Hover to look inside; click to open.Tap to open.

Three businesses that don't exist. Three sites that do.

No clients to show yet, so I invented three businesses and built each site as if they were paying. Each has a different look, layout and voice. All three are live. Click through like a customer would.

Millrace Plumbing home page: the headline Fixed properly. Priced first., an orange call button, the What's going on? triage tiles and a list of sample prices
Millrace Plumbing on a phone, scrolled to sample prices, with the orange call bar fixed to the bottom of the screen

Concept site · fictional business

Millrace Plumbing

A calm plumber in a loud trade.

Goal Make the price clear before anyone picks up the phone.

  1. Orange is kept for the call button.
  2. Sample prices on the home page, because "how much?" comes first.
  3. "What's going on?" tells a worried visitor what to do in the next two minutes.
  4. On a phone, a call bar follows you after the hero.
Open Millrace Plumbing
Sorrel & Shear home page: deep mulberry from edge to edge, the headline Cut to grow out beautifully. beside a glossy bob seen from behind, then a first-visit timeline from 0:00 to 1:15
Sorrel & Shear on a phone, showing the menu with prices set like a wine list

Concept site · fictional business

Sorrel & Shear

A hair studio that reads like a magazine.

Goal Make a first cut feel considered before the visit.

  1. One deep colour, edge to edge: a brand, not a template.
  2. Prices set like a wine list, numerals aligned.
  3. A first visit, minute by minute.
  4. No faces anywhere, so no stock model poses as a client.
Open Sorrel & Shear
Da Ottavia home page: a near-black page where a plate of tagliatelle al ragù glows beside the headline Pasta rolled at nine. Candles lit at six., a gold Reserve a table button, then tonight's carta set as text
Da Ottavia on a phone, showing tonight's carta with dish photos, prices and allergen labels in words

Concept site · fictional business

Da Ottavia

Candlelight first, then a table.

Goal Turn browsing into a reservation.

  1. A dark ground so the food photographs glow.
  2. The menu is real text, not a PDF, with allergens in words.
  3. One kitchen day, nine to eleven, in five photographs.
  4. One gold call to action: Reserve a table.
Open Da Ottavia

Photography inside the screenshots is licensed stock; see each concept site's credits.

Built around the call, the booking, the visit.

Good looks earn a second glance. These details make the next step easy.

Designed for you alone.
Three style directions drawn from your answers; no template your competitor also bought.
Fast on a phone.
Hand-written pages and sized images. Checked at phone width and in Google Lighthouse before launch.
One clear next step.
Every page leads to the thing that pays: a call, a booking, a visit.
Listed on Google.
Clear titles and service pages. Every package includes your Google Business Profile setup.
Baseline accessibility and privacy hygiene.
Alt text, readable contrast, keyboard use, visible focus, no tracking by default. Privacy and terms pages are templates; your lawyer should review them.
Real words, real photos.
Your shop, your staff, your work. A shot list and a phone are enough. Never stock people, made-up reviews or AI food.
Yours, once paid.
Domain in your name from day one. After the final payment, the site goes wherever you do.
A person to call.
Small edits each month within your plan's hours, and fixes when something breaks.

Five steps. You always know which one we're on.

  1. Questionnaire.

    A short questionnaire about your business, customers and promises. Short answers are fine.

  2. Three directions.

    I propose three named looks. You pick one, or mix them.

  3. Build.

    I build it; you review it on your own phone.

  4. Launch.

    Checklist run, domain connected in your name, Google listing set up.

  5. Care.

    Small edits each month, within your plan's hours.

Step 02, for real The three directions I drew up for Millrace Plumbing, and the one that was built.
  • Copper & concrete

    Warm industrial: rust, graphite and raw concrete.

  • Engineered calm Picked

    Deep teal, cool paper and one hi-vis orange, only on the call button.

  • Night call

    Dark and emergency-led, built around the call at night.

Plain prices, in US dollars.

Your price is fixed in writing before work starts. Domain and hosting costs, if any, are on your quote.

What you get that a template shop doesn't

  • Hand-built pages, not a template.
  • Domain and Google Business Profile in your name.
  • Your Google profile set up at launch, then kept current on care, with review replies drafted for you to approve.

Pilot

My first 3 clients. Google profile, then your site. Closes at three signed clients or on 30 November 2026.

$500

then $50/mo

  • Google Business Profile setup
  • 5 pages
  • Mobile-first static build
  • Baseline accessibility and privacy hygiene pass
  • Domain registered in your name
  • On care: Google Business Profile kept current, plus drafted replies to new reviews for you to approve

Standard

Your Google profile, then 5 pages built around your main services.

$999

then $99/mo

  • Google Business Profile setup
  • 5 pages
  • Baseline accessibility and privacy hygiene pass
  • Domain registered in your name
  • On care: Google Business Profile kept current, plus drafted replies to new reviews for you to approve

Plus

Everything in Standard, with up to 10 pages, bookings and copywriting.

$2,500

then $149/mo

  • Up to 10 pages
  • Bookings or enquiry forms
  • Booking set up on your own platform
  • Copywriting
  • Everything in Standard
  • On care: Google Business Profile kept current, plus drafted replies to new reviews for you to approve

Add-ons

Policy pages for a site I didn't build
$200
Accessibility check and fixes
$400
Extra page
$150
Monthly content
$300/mo
Booking setup
$250

Already have a site? Care for it is $79/mo. Google profile and local search care, for a site you keep, is $99/mo. Terms: 50% to start, 50% at launch.

Not sure which fits? Get a free site review

Why not just use Squarespace?

You can, and sometimes you should. What you are really choosing between is your time and mine. A template builder costs less cash. Photos, copy, setup, phone testing and fixing all take longer than the tutorial suggests.

DIY is the right call if…

money is really tight right now, you enjoy tinkering and have the evenings, or you only need one page with hours, a phone number and a few photos. For a one-pager, try Carrd.

Hire me if…

your time is worth more than the difference, you want the speed and accessibility basics done, you want your Google listing sorted, and you want one person to call when something breaks.

Either way, own your domain and keep the login. If it gets fiddly, get in touch.

Questions people ask first.

Who owns my domain?

You do, always. I register it in your name, or you keep the one you have, and you can move it whenever you like.

Why are your examples made-up businesses?

Lampfront is new. Rather than show nothing, or borrow someone else's work, I built three sites for invented businesses to the standard I'd build yours. Each one is labelled as a concept.

Is the site accessible and private?

Every site gets a pass for baseline accessibility and privacy hygiene: alt text, contrast, keyboard use, no tracking by default, and privacy and terms pages. That is a good baseline, not a legal guarantee. The policy pages are templates and your lawyer should review them.

How long does it take?

Most of the time goes on photos and feedback, not building. I'll give you a date at kickoff, based on your pages and how quickly you can send things.

What do you need from me?

The questionnaire, a handful of phone photos (I send a shot list), your hours and prices, and a decision-maker who can say yes. If you have real Google reviews you want quoted, the reviewers need to be OK with it.

How does payment work?

50% to start, 50% at launch. The care plan starts at launch; cancel any time with 30 days' notice and the site stays yours.

Can I keep my current website?

Yes. Care for a site you already have is $79/mo (small edits, uptime check, Google profile upkeep), and Google profile and local search care is $99/mo (adds a Search Console check, a listings check and a monthly report). I set up, keep current and report on your Google presence, and I never promise rankings.

Can I edit the site myself?

There's no dashboard, because these are hand-built pages. On the care plan you send me small edits each month and I make them, within your plan's hours.

Do you only work in Charleston?

No. I'm based in Charleston, South Carolina, and work with businesses anywhere, by email, phone and video call.

Hi, I'm Dawson Smith.

I build websites for local businesses, one at a time, from Charleston, South Carolina. It all happens online, so location doesn't matter. Lampfront is new, so there is no wall of testimonials here and I won't invent one. What I can show you: three concept sites to click through, a checklist I run on every build, and an honest answer to "should I just do this myself?" (sometimes yes).

Dawson Smith, Lampfront

When you write, you get me, not a ticket queue.

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